We partnered with Bayway Pressure Washing, a Florida-based exterior cleaning business, to create a clean, fast, and conversion-focused 12-page website designed to increase calls, quote requests, and Google search visibility.

The client needed a professional online presence that showcased their residential & commercial services, improved trust with potential customers, and built a strong foundation for long-term local SEO.

Our final result is a modern, mobile-optimized website crafted specifically for the pressure washing and exterior cleaning industry — built to convert visitors into quality leads.

1. Core Website Features (Speed, Design & UX)

Mobile-First & Fully Responsive Layout

More than 70% of cleaning service customers search on mobile.
So we built a layout that loads fast and is easy to navigate:

• Sticky header with quick CTA

• Tap-to-call buttons

• Compact service blocks

• Clean sections with clear spacing

Conversion-Focused Design

Every page was created to increase leads:

• Strong hero sections with service benefits

• High-contrast “Get a Free Quote” & “Call Now” CTAs

• Trust badges (licensed, insured, locally owned)

• Before/after visuals

• Clear service explanations

This structure boosts the chances of customers taking immediate action.

Performance Optimization

We improved site speed through:

• Image compression

• Script optimization

• Caching setup

• Lightweight Elementor structure

The site performs fast on all devices.

SEO-Optimized Content Layout

All 12 pages include keyword-rich content, internal linking, and clean headings to support long-term ranking growth in Florida service areas.

2. Website Structure & Service Architecture

The full 12-page structure includes:

Primary Pages

• Home

• About

• Contact

• Get a Quote

Service Pages (SEO-optimized)

• House Washing

• Roof Soft Washing

• Driveway / Concrete Cleaning

• Gutter Cleaning

• Window Cleaning

• Deck & Fence Washing

• Commercial Pressure Washing

Each page includes:

• Service benefits

• Customer problems solved

• Real-life examples

• Before/after visuals

• Local SEO keywords

• Clear CTAs

This turns the website into a complete service-selling system.

3. Local SEO Optimization for Florida

To improve visibility and attract nearby customers, we built a hyper-local SEO foundation:

Targeted Keywords

• Pressure washing Florida

• Roof soft washing Florida

• Driveway cleaning near me

• Commercial exterior cleaning Florida

Location SEO Elements

• Local business schema

• Service-area mentions

• Optimized title/meta

• Local keyword clusters

Internal Linking Structure

Each page connects naturally, helping search engines understand:

• Who the business is

• What services they offer

• Which areas they serve

This increases the potential for ranking across multiple Florida regions.

4. Branding, Visual Design & User Trust

Clean & Professional UI

We used a modern color palette inspired by professional cleaning brands:

• Fresh Blue

• White backgrounds

• Orange highlights for CTAs

This creates a clean, trustworthy identity.

High-Quality Imagery

Industry-specific visuals were used to represent:

• House exterior cleaning

• Roof soft washing

• Driveways and walkways

• Decks and fences

• Commercial buildings

Visual storytelling increases user trust and reflects real customer outcomes.

Trust-Building Elements

• Licensed & insured mention

• Customer promise

• Service guarantees

• Quality badges

These directly improve conversions.

5. Final Outcome

The new Bayway Pressure Washing website delivered:

✔ Faster load time

✔ Strong mobile user experience

✔ Clear and simple navigation

✔ Higher trust and professional credibility

✔ SEO-ready structure for future growth

✔ Increased call and quote form conversions

The design, UX, and SEO foundation ensure that Bayway can continue to grow their customer base online.