A good cleaning company website does three jobs: it proves you can be trusted inside someone’s home or office, it makes the first booking easy, and it shows up when people in your area search. This checklist covers the 12 things we build into every cleaning website, so you can check yours in ten minutes.
Key takeaways
- Trust comes first: insurance, background checks, real team photos and reviews near the top.
- Keep residential and commercial cleaning on separate pages. The buyers and the searches are different.
- Your quote form should ask what affects price: type of clean, home size and how often.
- A page per main town helps you rank beyond the city you are based in.
Trust: the first thing visitors check
- 1. Insurance and bonding stated plainly, near the top of the home page.
- 2. Background checks and how you vet cleaners, if you do.
- 3. Real team photos. Stock photos of smiling cleaners do not build trust; your team does.
- 4. Reviews from Google, with a link to read more.
For commercial clients, add the types of buildings you clean and how you handle keys, alarms and after-hours access. Oasis Custodial in Las Vegas organises its whole site by service and industry for this reason.
Booking: make the first clean easy
- 5. A short quote form that asks for the type of clean, home size and frequency.
- 6. Starting prices for standard cleans. Deep, move-out and commercial work can say “from” or “quoted after a walkthrough”.
- 7. Click-to-call and text in the header on phones.
- 8. Online booking if you already use a booking tool, connected so customers can pick a time.
Pages: one page per service and per buyer
- 9. Separate residential and commercial pages. Homeowners and office managers search for different things.
- 10. A page for each main service: standard, deep, move-in/move-out, recurring, post-construction, vacation rental turnovers.
Local search: be found in your area
- 11. A service-area page listing the towns you cover, plus pages for your main towns.
- 12. Matching business details (name, address, phone) on your site and your Google Business Profile, with schema markup.
Want to see these in practice? Browse our cleaning company website examples or read what goes into our cleaning company website design.
Frequently asked questions
What should a cleaning company website include?
Trust signals (insurance, background checks, reviews, real photos), a short quote form, starting prices, separate residential and commercial pages, a page per main service, and service-area pages.
Should a cleaning company show prices online?
Starting prices for standard cleans usually help: they filter out bargain hunters and get you better leads. Deep cleans and commercial contracts are better quoted after a walkthrough.
Do cleaning companies need separate pages for residential and commercial?
Yes, if you do both. The searches, the decision-makers and their questions are different, and one mixed page rarely ranks well for either.
How many pages does a cleaning company website need?
Five is a good start: home, residential cleaning, commercial cleaning, about and contact. Add deep cleaning, move-out and town pages as you grow.
Want us to check your cleaning website?
Send us your site. We will go through this checklist and send back what is missing. Free, no sales call needed.
